Monday, July 9, 2007

Apple Benz, BMW iDrive - I'm So Confused

In a recent post, I waxed poetic about Apple's real product: Human Factors Engineering. Now, in the ongoing battle of the German "Über Cars" (BMW, Mercedes and Audi), it looks as if at least one of them is finally waking up to its value: Mercedes-Benz has gone right to the source, to co-develop a new driver navigation system.

While BMW has touted its iDrive as being elegant (and I'd bet that BMW put the 'i' in front of the name because it wanted to have an unspoken association with a cool brand), the automotive press has called it unusable for years. (I should ask my friend Xero to rate that feature in his car)

You saw it here second...

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